Why the “Let Them” Theory Changes the Game for Real Estate Agents
If you’ve ever lost a client, been ghosted after a showing, or felt judged for marketing your business online—you’re not alone.
Real estate is personal. It’s emotional. And as an agent, it’s easy to carry the weight of every “no,” every doubter, every silent unfollow. But what if the key to protecting your energy—and growing your business—wasn’t pushing harder… but letting go?
That’s where the “Let Them” Theory comes in. Popularized by Mel Robbins and embraced by thousands of high-performing professionals, this mindset shift gives real estate agents permission to release what isn’t aligned.
Let’s explore what that looks like in real estate—and how freeing it can be.
If They Work With Someone Else, Let Them
Yes, it stings. Especially when it’s someone you thought was loyal.
But more often than not, it has nothing to do with your skill or effort. It could be timing, family pressure, or their own fear. Spending your energy trying to dissect it doesn’t serve you.
Instead? Focus on attracting your ideal clients—the ones who do want to work with you.
If They Think Your Commission Is Too High, Let Them
Someone will always do it cheaper. That doesn’t mean they’ll do it better.
Discounting your worth won’t lead to better outcomes. It leads to burnout.
Know your value. Set boundaries. Let the bargain hunters walk.
If They Think They Can Sell It Themselves, Let Them
Let them try. Let them think that putting a house online is all it takes.
You don’t have to prove anything. Let your results speak louder than your arguments.
When they realize they need a pro, you’ll be top of mind—because you didn’t chase, you held your ground.
If They Think You’re Too New, Let Them
Whether you're brand new or just newer than the next agent, know this: your results, work ethic, and strategy matter more than your years in the business.
Every seasoned agent started somewhere. And every confident client wants a hungry, focused professional.
If They Think You Can’t Be a Present Parent and Successful Agent, Let Them
There’s no badge of honor in burnout.
If someone questions your priorities, let them. Your business can (and should) support the life you want—not steal from it.
You can be both committed and balanced. That’s not weakness—it’s wisdom.
If They Judge Your Social Media, Let Them
Yes, people will talk. Agents. Friends. Maybe even that one girl from high school.
But you know what? They’re not your audience.
Your audience is the buyer scrolling at 10 p.m. dreaming of their next move. It’s the seller comparing agents quietly through their Instagram content. Those are the people that matter.
Let the critics talk. Let your content close.
If They Don’t Take Your Job Seriously, Let Them
Let them believe this business is all lattes and lockboxes. Let them think it’s easy.
You know the truth. You know the hours, the emotional labor, the strategy behind every deal.
And you know that while 74% of real estate agents sold zero homes last year, you’re not one of them.
If They Think You Should Stick to Traditional Marketing, Let Them
You’re not here to do what’s always been done.
If they think posting on social is a waste, let them.
You’ll be the one quietly building a pipeline from reels, DMs, and strategic storytelling—while they scramble to door-knock in 100-degree weather.
Wrapping It Up
The “Let Them” Theory isn’t about apathy. It’s about protecting your energy, your focus, and your purpose.
Because the more you let go of what drains you, the more space you create for the people and opportunities aligned with your values.
With Agent Toolkit, you can confidently show up on social media, post strategic content with purpose, and build a brand that attracts the right clients—without the burnout.
Let the noise fade. Let the right people find you.