How to Create Engaging Real Estate Videos for Instagram

If you’re a real estate agent who wants to show up on Instagram but constantly feel stuck because you’re not sure what to film or how to make your videos look good—you’re not alone.

The good news? You don’t need a film crew, expensive gear, or even polished editing skills to create content that converts.

You just need a plan—and a few key types of videos saved to your phone at all times. Let’s break down exactly what you should be filming to boost engagement, nurture relationships, and turn your followers into real clients.

Why Video Content Matters More Than Ever

Instagram is no longer just a photo-sharing app. Reels and short-form video content dominate the platform’s algorithm—and users are watching them with intent.

If you're not using video, you're missing a massive opportunity to:

• Capture attention
  

• Build trust
  

• Showcase your expertise
  

• Sell homes and yourself
  

The great news is: You can create impactful videos without being a tech whiz. Let’s start with what you should always be capturing.

1. Video Clips of Homes (That Don’t Feel Like Slideshows)

Forget long, slow pans of empty rooms. Instead, use short, segmented clips to highlight the best parts of the home.

Tips for Filming:

• Shoot in short bursts: Capture one feature at a time—like the backsplash, the reading nook, or the oversized pantry.
  

• Include yourself in the shot: Even a quick clip of you opening the front door or walking through the hallway makes it more personal and trustworthy.
  

• Use a tripod or steady hand: A simple tripod or a helpful friend will instantly upgrade your quality without needing a videographer.
  

These clips can be edited together into engaging, fast-paced Reels that actually hold people’s attention.

2. Clips From Around the Neighborhood

Buyers aren’t just purchasing a home—they’re buying into a lifestyle. Showcase the local flavor.

Think of moments like:

• That go-to bakery on Sunday mornings
  

• Tulips blooming on Main Street in the spring
  

• Your kids playing in the front yard
  

• A favorite walking trail
  

Keep it casual and real. These clips should feel like glimpses into the life your buyers are dreaming about.

Bonus Tip:

Pop yourself into a few of the shots to make the content feel even more relatable and connected to you.

3. Organize Your Footage (So You Can Actually Use It)

Having the content is one thing—but being able to find it quickly when you need to post is another.

Set up a dedicated album on your phone (or Google Photos) labeled something like: Reels Content Bank

Inside that, consider subfolders:

• Homes
  

• Neighborhood spots
  

• Yourself talking to camera
  

• Client highlights/testimonials
  

This organization makes your life easier when it’s time to create a Reel or respond to a trend.

4. How to Use the Footage in Reels

Once you have your raw video clips ready, you can mix and match them into different types of Reels:

• Listing spotlight: Combine clips of a home with text like, “Tour this charming $685K Arlington gem.”
  

• Lifestyle preview: Pair neighborhood footage with captions like, “What it’s really like to live in [City].”
  

• Market myth buster: Film yourself sharing a quick stat or insight, then cut to relevant local footage.
  

You can even use trending audio and overlay your clips—no complicated editing required.

5. It’s Okay to Start Simple

You don’t have to post cinematic masterpieces. Your content should feel real, helpful, and true to you. Start by filming:

• 3 clips of a listing
  

• 2 clips of a local place
  

• 1 selfie-style clip introducing yourself or talking about the home
  

String them together with captions or voiceover and hit post. Done.

The more you do this, the easier it becomes—and the more your audience will connect with you.

Your Content Converts — Not Your Follower Count

Video doesn’t have to be intimidating. It just has to be intentional.

By regularly filming the right content and storing it for easy use, you’ll always have what you need to create scroll-stopping Reels that build real trust and real business.

Instead of trying to figure it all out alone, Agent Toolkit provides you with ready-to-use content ideas, caption templates, and Reels strategies designed to help real estate agents show up with confidence—and consistency.

You already have the tools. Now you have the plan.