12 Ways to Showcase Listings Without Saying "Just Listed"

“I chose to work with my real estate agent because she posted really polished, professional Just Listed pictures on Instagram”…

Said no one ever. 

If you're relying on tired phrases like "Just Listed" to market homes on Instagram, you're blending in with every other agent—and missing the chance to actually connect with your ideal sellers.

Use your Instagram to show people how you'd market their home: with storytelling, strategy, and a spark of personality. Here are 12 fresh and effective ways to spotlight listings that are infinitely more scroll-worthy than saying "Just Listed."

1. "Here's What I'd Buy If I Were House Hunting in [City]"

This instantly makes your content feel personal and opinionated, which builds trust and curiosity.

2. "Imagine This [Where You Get to Do Dishes] in [City]"

Zoom in on a single space, like the kitchen, and add lifestyle context that people relate to—and dream about.

3. "This [Neighborhood] Kitchen Has Ruined All Other Kitchens for Me"

Lead with strong emotion and a little humor. You’re telling your audience how to feel about the space.

4. "A Home in [City] That’s Perfect for Backyard BBQs and Afterschool Hangouts"

Set the scene for how a potential buyer might live in the space.

5. "If I Wanted More Space in a Tree-Lined Neighborhood With Sidewalks... This Would Be It"

Paint a picture of the whole lifestyle, not just the home.

6. "Some Girls Want a Birkin. I Just Want This [Cottage-Style] Home in [City]"

Use cultural references and humor to instantly make your post more relatable and shareable.

7. "If You're Looking for New Construction That Isn't Cookie-Cutter..."

Position your listing as the exception to what people expect.

8. "I'm Looking for a Home in [City] That..."

Turn your caption into a search bar moment. This gets people leaning in and thinking, "Wait, me too."

9. "Here's What $X Gets You in [City]"

This will always perform well. Price curiosity is real, and this type of post pulls in locals and relocators alike.

10. "If You Like Your Morning Coffee With a Side of Water Views..."

Tie a simple ritual to a powerful feature. It makes the listing feel personal, not transactional.

11. "For Sale: A Light-Filled Home in [City] Zoned for [School Name]"

School zoning is a huge factor for many buyers—call it out directly.

12. "POV: You Just Bought a Home in [City] That Looks Like Your Pinterest Boards"

Reels with POV captions paired with beautiful clips = engagement gold.

Stop Selling. Start Storytelling.

“Just Listed” is forgettable. Strategic storytelling is what sells.

With these 12 hooks, you can easily shift from cookie-cutter content to captivating marketing that gets your listings noticed—and gets you hired.

Agent Toolkit gives you high-converting post templates, video scripts, and caption ideas to help you stand out in a sea of sameness. The result? More scroll-stopping posts, and more sellers reaching out.

Let other agents keep shouting "Just Listed."
You? You're showing what makes each home truly unforgettable.