Want More Reach? Use This Reel Strategy for Real Estate
If you want more people—especially non-followers—to see your Instagram content, here’s the truth: the algorithm isn’t a mystery. Instagram has told us exactly what to focus on.
The most important metric? Shares.
If your reel gets shared, Instagram is far more likely to push it to a wider audience. And if you’re a real estate agent trying to grow your local visibility and attract new clients, this one metric could completely change your content strategy.
Here’s how to create shareable real estate reels that get seen—by the right people.
Why Shares Matter More Than Likes
Likes feel good. Comments are great. But shares are what tell the algorithm, “This content is valuable enough to send to someone else.”
And that’s exactly what you want:
Your followers sharing with their local friends
Your content being passed around group chats and DMs
Instagram pushing your reel to people who don’t yet follow you
At Agent Toolkit, we track thousands of real estate posts every month. The data is clear: the reels that get shared the most, grow the fastest. Period.
What Makes a Real Estate Reel Shareable?
Shareable reels aren’t about showing off a listing. They’re about making people feel seen, entertained, or informed. The most share-worthy content usually falls into one of these buckets:
Relatable and funny (especially when it’s tied to a city or local lifestyle)
Educational and insightful (market stats, buyer myths, etc.)
Aspirational or emotionally resonant (think local pride or neighborhood nostalgia)
Now, here are 5 reel ideas that check those boxes and are proven to get shared like crazy.
1. "[City] is so boring. It’s literally just corn fields and tractors. Why would anyone want to live here?"
This is a powerful format because it uses sarcasm and flips a common objection on its head.
Film beautiful shots of your city—parks, main streets, sunsets—and overlay this text as if someone had insulted the area. The contrast creates emotional impact.
One of our Agent Toolkit members used this and got nearly 12,000 shares and almost 1 million views. Yes, really.
2. "Don’t move to [City] unless you love…"
A fun reel that highlights your area’s charm while teasing out specific lifestyle details.
Examples:
"…Friday night farmers markets"
"…kids playing in the cul-de-sac"
"…neighborhoods with actual neighbors"
This one sparks local pride and curiosity from people considering a move.
3. Median Home Prices in [City]
People love knowing what homes cost—especially when it’s presented quickly and visually.
Use a 10-second reel to:
Show a beautiful neighborhood or street
Overlay the current median price (bonus if you show price change over time)
Keep the caption educational, but not dry. Something like: “Prices are up 4.7% since last spring in [City]. Here’s what that actually means for buyers.”
4. "A Neighborhood in [City] I Show Clients With a $X Budget Who Want ____"
Use this reel to position yourself as the local expert who understands what buyers are really looking for.
Example:
"...$600K budget and want charm without a renovation project."
"...under $1M but want walkability and great schools."
This is the kind of post that gets saved, shared, and screen-recorded by buyers in your DMs.
5. "If You Love Everything [Big City] Has to Offer But Want [Perks], Then [Town] is for You"
This is great for relocation buyers or city-weary locals.
Examples:
“If you love everything DC has to offer but want more space for a lower budget, look at Vienna.”
“If you want to be close to Chicago but need a calmer pace and great school districts, try Elmhurst.”
This reel hits a specific need and offers a solution—perfect for engagement and saves.
Putting It All Together
If you want to grow your following and generate real estate leads this spring, the smartest move you can make is to create reels people want to share.
That means moving beyond generic listing tours and tapping into local emotion, buyer psychology, and smart hooks that feel hyper-relevant.
Instead of guessing what works, Agent Toolkit gives you tested, ready-to-post content strategies, caption prompts, and viral hooks that help you create reels that actually perform—and bring in new leads.
Let’s make Instagram the most powerful tool in your marketing toolbox.