Why It’s Time to Ditch Just Listed and Just Sold Posts (And What to Do Instead)
Let’s be honest: the traditional "Just Listed," "Just Sold," and "Under Contract" graphics just aren’t cutting it anymore. If you’ve been relying on those to generate leads on Instagram, you’re likely seeing diminishing returns. That’s because these types of posts don’t do what modern real estate agents actually need:
Attract local eyes
Stop the scroll
Spark engagement
Convert followers into leads
This spring, it's time to shift your strategy and embrace content that actually performs. Here’s what to post instead.
Why the Old Tactics Don’t Work Anymore
Instagram's algorithm—and user behavior—has evolved. People don’t engage with templated graphics. They engage with content that feels personal, timely, and local.
So while "Just Sold" might make you feel accomplished, it doesn’t spark much interest from potential clients who are looking for inspiration, guidance, or connection.
What does work? Content that is:
Hyper-local
Emotionally engaging
Story-driven
Educational
Let’s break down what to post instead (and why it works).
LOCAL: Build Visibility With the Right Audience
Your number one job on Instagram is to consistently show up on the feeds of local people. Not agents from other cities. Not random accounts. Locals.
Try these instead of a Just Listed post:
"The Best Spring & Summer Day Trips From [City]" — This kind of guide gets saved, shared, and followed.
"It’s officially 'I can’t believe I get to live here' season in [City]" — Combine this with dreamy local footage and light, personal commentary.
"This is your sign to move to [City] so your summer can look like this." — Ideal for Reels featuring lifestyle shots.
These posts are highly shareable, build trust, and bring in local reach—organically.
LISTINGS: Stop Selling Features, Start Selling Lifestyles
Instead of posting "New listing! 3 beds, 2 baths, $850K," try:
"Here’s what $2M gets you in different [City] neighborhoods" — Educational, comparison-style content always performs well.
"Client: 'I’m looking for a home with [charm + no reno required].'" — Match a listing to a lifestyle or dream, and position yourself as the agent who listens.
These types of posts allow you to show off listings while speaking directly to your ideal buyer and demonstrating your expertise.
EDUCATIONAL: Establish Yourself as a Trusted Voice
Educational content is not just valuable—it builds authority. Don’t be afraid to get a little real with your audience:
"Are we heading into a real estate market crash?" — Answer the questions your buyers and sellers are already thinking.
"What sellers think will happen if they price their home high vs. what actually happens" — Share the truth with tact. It positions you as someone who gets results because you don’t sugarcoat it.
This type of content not only informs, it builds trust. It sets you apart from agents who are only showing up when there’s a new transaction to post.
Why This Works
Instagram now prioritizes content that gets shared, saved, and commented on. And the content that meets those criteria most often?
Entertaining or emotional local reels
Insightful market commentary
Educational tips or myth-busting posts
When you post this kind of content consistently, the algorithm rewards you—and your audience sees you as the agent they want to work with.
The Bottom Line
If you want to generate more spring leads, you need more than a "Just Listed" template. You need strategy.
Focus on content that adds value, entertains, and educates. The kind that makes people say, "Wow, I need to follow this agent."
Instead of figuring it out yourself, Agent Toolkit delivers ready-to-post templates, listing spotlights, and educational content that positions you as the go-to expert—without spending hours in Canva.
This spring, let’s move from background noise to must-follow real estate content.