The Weekly Real Estate Content Plan That Actually Works
Tired of staring at your phone every morning wondering what to post on Instagram? Let’s fix that.
If you want your content to build trust, start conversations, and actually attract clients, you need a system — not just random posts. That’s where a weekly content rhythm comes in.
This plan gives you variety, consistency, and a strategy that educates and engages without being overly salesy. Best of all, it can work on repeat — just update the examples based on your local market.
Here’s how to structure your Instagram content Monday through Saturday:
MONDAY: Real Estate FAQ
Start the week strong by addressing common client concerns. These are perfect for Reels or carousel posts.
Example: “Are we heading toward a real estate market crash?”
Break it down with:
A quick market overview
What buyers and sellers actually need to know
Why media headlines don’t tell the full story
This sets you up as the voice of reason and keeps you top of mind for anyone who’s feeling uncertain.
TUESDAY: Neighborhood Picks
Showcase your local expertise by sharing five neighborhoods you’d recommend to buyers.
Example: “If I was moving to [City], here are the 5 neighborhoods I’d consider.”
Make it visual: post a map or photos, and give your honest take on who each neighborhood is perfect for. (Families? First-time buyers? Commuters?)
This helps position you as more than just a door-opener — you’re a local guide with insight.
WEDNESDAY: What It’s Like to Work With You
Midweek is a great time to talk about your process and what makes you different.
Example: “Here’s how you can expect your home to be marketed when I’m your real estate agent.”
This builds trust with sellers and helps them visualize a premium experience — not just a yard sign and a few MLS photos.
THURSDAY: Local Flavor Post
Time to mix it up and be relatable. Feature a favorite business, restaurant, or hidden gem.
Example: “Places I’ve been loving lately in [City]”
You’re not just selling homes — you’re selling the lifestyle. These kinds of posts build connection and show you’re genuinely engaged in your community.
FRIDAY: Market Mythbusting
End the workweek by tackling a piece of real estate misinformation.
Example: “I’m waiting for home prices to come down in [City]” vs. actual data
Use a simple graphic, a 30-second reel, or even just a caption to show what’s really happening in your market. These types of posts perform well because they’re educational and confidence-boosting.
SATURDAY: Weekend Listing Spotlight
Cap off the week with a calm, aesthetically pleasing post.
Example: “I just discovered the most peaceful home in [City]”
Even if it’s not your listing, you can share photos or a walkthrough (with permission) to keep your feed valuable and inspiring. Pro tip: pair it with relaxing audio for extra engagement.
The Key to Making This Work Long-Term
You don’t need a new idea every single day. You need a structure that keeps you consistent, and content that speaks to your brand and ideal clients.
The best agents don’t just “post to post.” They:
Show up with purpose
Educate while entertaining
Rotate between personal, local, and real estate content
With Agent Toolkit, you can plug into a full month of done-for-you content with zero guesswork. Reels, captions, graphics — it’s all ready to go, tailored for agents who want better engagement without spending hours a day online.