What to Post on Instagram If You’re Just Getting Started as a Realtor

Starting on Instagram as a real estate agent can feel intimidating. You might think you need polished videos, years of experience, or a long list of sales to prove you know what you’re doing. But when you’re just getting started, the goal isn’t to impress people with numbers. It’s to help them understand who you are, who you help, and why they should pay attention.

Instagram is often where potential clients form their first impression of you. Before they ever reach out, they scroll. They look for signals that you’re knowledgeable, local, and someone they’d feel comfortable working with. That means your early content doesn’t need to be flashy—it needs to be clear, intentional, and relatable.

Start With a Pinned Introduction Post

One of the most important posts you can create at the beginning is a pinned introduction. This acts like your digital handshake. Anyone visiting your profile for the first time should immediately understand who you are, where you work, and the type of clients you serve.

Keep it simple and warm. Focus less on credentials and more on how you help people. What kinds of moves do you love being part of? First homes, upsizing families, relocations? When your introduction feels human and specific, it’s easier for someone to see themselves working with you.

This post becomes the anchor of your profile and sets the tone for everything that follows.

Turn Testimonials Into Stories, Not Quotes

If you already have a happy client, resist the urge to post a plain testimonial graphic with a short quote. While nice, quotes alone don’t show your expertise. Stories do.

Instead, walk people through the journey. What problem was your client facing? What wasn’t working before? What did you do differently? How did that lead to a better outcome? When you explain the process behind the result, you demonstrate strategy, not just satisfaction.

This kind of storytelling helps future clients understand how you think and how you solve problems. It builds trust because people can see the reasoning behind your actions, not just the end result.

Use Local Reels to Show You Know the Area

You don’t need fancy equipment or a huge following to make local content work. In fact, simple, short reels often perform best. Pick one neighborhood your ideal client would love and frame it around a lifestyle or need they care about.

Maybe it’s a quiet, family-friendly area, a walkable spot near cafes, or a neighborhood known for character homes. Film a few quick clips and pair them with clear on-screen text that highlights why someone might love living there.

These local reels position you as someone who truly understands the area. When people start thinking about moving, they’ll remember the agent who made the neighborhood feel familiar.

Share Perspective, Even Without Big Wins

When you’re new, you might feel like you don’t have enough transactions or big results to talk about. But expertise isn’t only built on stats—it’s built on perspective.

You can create content that shows you understand the emotional side of buying and selling. Talk about the fears first-time buyers face, the stress of preparing a home to sell, or the excitement and uncertainty that comes with a big move. When you speak to how people feel, your content becomes relatable.

Clients remember agents who understand them, not just agents who list numbers.

Create Local “Life” Content, Not Just Property Content

People don’t just move for square footage. They move for lifestyle. That’s why local lifestyle content builds authority quickly, especially when you’re just starting out.

Think about creating a local bucket list or a guide to favorite spots in your area. Coffee shops, parks, date-night restaurants, weekend markets, and community events all matter to people imagining life in a new place.

When you consistently share this type of content, you stop looking like someone who only talks about houses and start looking like a true local guide. That builds familiarity and trust long before someone needs an agent.

Use Listing Spotlights to Stay Active

Even if you don’t have your own listings yet, you can still stay active with simple listing spotlights. Featuring properties from other agents (with permission and proper credit) keeps your page current and shows you’re paying attention to what’s happening in the market.

This type of content feels valuable without being overly salesy. Buyers see what’s available. Sellers see how you present homes. And other agents notice you supporting their listings, which can lead to stronger professional relationships and future referrals.

Consistency with posts like this keeps you visible so that when someone is finally ready to make a move, your name is already familiar.

Consistency Matters More Than Perfection

When you’re just getting started, it’s easy to overthink every post. But progress comes from consistency, not perfection. Showing up regularly with clear, helpful, and local-focused content builds momentum over time.

Each post becomes a small building block. Together, they create a profile that feels trustworthy, knowledgeable, and approachable. That’s what turns followers into conversations—and conversations into clients.

With Agent Toolkit, you don’t have to guess what to post as you’re starting out—it provides ready-to-use content ideas and templates designed to help new agents stay consistent, look professional, and attract the right clients from day one.

Start Before You Feel Ready

You don’t need a huge resume or years of experience to begin. You just need clarity about who you want to help and a willingness to show up consistently. When your content focuses on people, places, and perspective, you build trust faster than you think.

Getting started is the hardest part. But once you do, each post becomes proof that you’re active, engaged, and serious about serving your market. That’s what future clients notice—and remember.