The 5 Videos Every Agent Should Film at a Listing
Creating scroll-stopping Instagram content doesn’t require a camera crew, hours of editing, or hiring a videographer who charges more than the commission on your last lease deal. If you're a real estate agent who wants to stand out on social without dancing or lip syncing, this is for you.
What actually works? Simple, high-quality videos that you can film in seconds—straight from your iPhone.
Yes, really. These are the exact types of reels that have helped realtors generate $1M+ listings, get discovered by new sellers, and even get homes under contract without buyers ever stepping foot inside.
Here’s the exact formula: 5 types of videos to film whenever you walk into a new listing—plus one powerful bonus tip that personalizes your brand and sets you apart.
1. Exterior Shot: Set the Stage
Start with a clean, steady exterior shot of the home. This is your opening scene—the scroll-stopper. Whether it’s a sweeping driveway, a charming porch, or a perfectly manicured front lawn, your goal is to create instant visual appeal.
Pro Tips:
Film slowly from the curb walking toward the home.
Capture it during golden hour for better lighting.
Use a hook like: “POV: You pull up to your dream home in [City]”
2. Living Room: Capture the Main Vibe
This is usually the first room buyers visualize themselves in—so give it attention. Instead of a wide, shaky pan, film 2–3 quick clips focusing on the best details: the light, the layout, or the statement piece (think fireplace or ceiling beams).
Pro Tips:
Pan slowly across key features.
Keep your phone at chest level for a stable shot.
Hook idea: “This [City] living room gives major cozy-but-elevated vibes”
3. Kitchen: Show the Heart of the Home
If there's one room that can sell a house on Instagram, it’s the kitchen. Whether it’s marble countertops or a farmhouse sink, focus on capturing elements buyers drool over.
Pro Tips:
Clean your lens before filming.
Highlight standout features like a walk-in pantry, backsplash, or breakfast nook.
Hook idea: “Some girls want a Birkin… I just want this kitchen in [City]”
4. Dining Room: Set the Scene
Even if it’s simple, the dining room offers emotional appeal—family dinners, holidays, entertaining. Your video here should be less about the size, and more about the feeling it evokes.
Pro Tips:
Angle the shot to show the table in context with a chandelier or window.
Add some text that makes it relatable: “Picture Sunday brunch here with your family”
5. Unique Features: Let the Home Tell Its Story
Does the home have a loft? Sunroom? Spa-like bathroom? Secret garden? THIS is where you create scroll-stopping magic. People love seeing what makes a home not like the rest.
Pro Tips:
Zoom in on the details that spark emotion or surprise.
Turn this clip into its own reel if it’s a strong enough feature.
Hook idea: “This [neighborhood] backyard has completely ruined all others for me”
Bonus: A Video of You
Don’t hide behind the lens. Even a 3-second clip of you opening the door, stepping inside, or walking through the kitchen helps build trust and familiarity. Sellers want to know who they’re hiring. Buyers want to connect with a person, not a brand.
Why it matters:
This is the subtle brand-building that sets top agents apart on Instagram. You’re not just showing a house—you’re showing that you’re the one who can market it with intention, consistency, and style.
Hook idea:
"Just toured this private exclusive in [City]... and yes, it’s even better in person."
What Happens When You Show Up Like This?
Your Instagram becomes a powerful listing presentation. Potential sellers don’t just see a house—they see a strategy. And when they see your consistent, polished content?
They think:
“That’s exactly how I want my home marketed. And that’s exactly who can do it.”
Instead of building all of this from scratch, let Agent Toolkit handle it for you—delivering done-for-you content calendars, reel ideas, and caption templates that align with your brand and keep your social media running effortlessly.