Realtors: Don’t Just Post “Happy Holidays.” Do This Instead
Another “Happy Holidays” graphic with your logo on it probably isn’t going to land you your next buyer consult or listing.
But you know what might?
A 12-second video of twinkling lights in your town square with the caption:
“POV: You moved to [City] and every December looks like a Hallmark movie.”
Because while the holidays are a time when most agents go silent or post generic well-wishes, you could be using this season to dominate your local feed and show up where your future clients are scrolling.
Let’s break down why this works—and exactly how to do it in less than 30 minutes a week.
Why Local Holiday Content = Local Visibility
Real estate is a local game. Your next buyer or seller isn’t just following “real estate tips” accounts—they’re searching for content that makes them feel at home in their area.
Posting about your city’s holiday lights, festive neighborhoods, or even menorah lightings isn’t fluff—it’s hyper-local content that performs incredibly well in algorithm-based feeds like Instagram and TikTok.
Here’s why it works:
Local people engage with familiar places.
Instagram boosts content with higher engagement.
More reach = more local eyeballs → AKA potential buyers and sellers.
This strategy isn’t about going viral—it’s about becoming visible in your market.
Step-by-Step: Turn Your Town’s Holiday Vibe Into Leads
Step 1: Go for a Holiday Walk (Seriously)
Set aside 10–15 minutes to walk around a cute, festive part of your town. Bring your phone. Your mission is to capture:
Decorated homes
Holiday store displays
Tree lighting ceremonies
Menorah lightings
Wreaths, bows, lights—anything festive and charming
Pro Tip: Use slow, steady camera movements. Vertical format. Hold your phone still and let the scenes speak for themselves.
Step 2: Trim It Into a Reel (10–15 Seconds Max)
Import your clips into Instagram Reels or CapCut. Choose the most charming 3–5 clips and trim them down into a 10–15 second video.
Less is more here. You’re not giving a tour—you’re creating a vibe.
Step 3: Add a Scroll-Stopping Hook
Overlay text on your reel with a strong emotional hook. Here are some examples that work great:
Christmas in [City], where every corner feels like a Hallmark movie.
POV: You moved to [City] and this is your December now.
The ultimate guide to enjoying the holiday season in [City, State].
Send this to someone you want to experience [City] Christmas magic with.
Don’t overthink it—tap into the emotion of the holidays and tie it to your local area.
Step 4: Caption Like a Pro (SEO + CTA)
Instead of a generic “Happy Holidays!” caption, write something that includes:
Local keywords your audience might search for (e.g. “things to do in [City] this December”)
A soft call to action, like:
“Tag someone who needs to see this 🎄”
“Want more local [City] guides? Hit follow!”
“If you’re thinking of buying/selling in [City] in 2026, let’s chat!”
This positions you as a local expert while keeping the vibe casual and festive.
The Bonus Strategy: Turn Engagement Into Leads
Want to turn your festive reel into a pipeline starter?
Add this line at the end of your caption:
“Drop ‘HOLIDAY’ in the comments if you want my templates, captions, and video ideas to post this week 🎁”
Then set up an automation (like with ManyChat) to DM them your free content or invite them to book a consult. This builds your list and your local visibility at the same time.
Why This Strategy Works for Realtors
You get seen by locals
You stay top of mind during the busiest time of year
You show up as the go-to agent who knows the community
You make content that doesn’t feel “salesy” but still builds your brand
It’s what we call soft social conversion—engage first, build trust, then invite action.
Want the Captions, Hooks & Automation Templates?
This entire strategy (and a lot more) is already baked into the Agent Toolkit—your all-in-one content system for consistent, high-converting social posts designed specifically for real estate agents.
Let this holiday season be the one where you grow your local audience, generate real leads—and still enjoy your hot cocoa while it happens.