What I'd Post This Week as a Real Estate Agent

If you're a real estate agent wondering, "What should I post this week?" — you're not alone.

Posting on Instagram can feel overwhelming, especially when you're juggling client showings, contracts, and open houses. But if you want to grow your pipeline consistently, Instagram can’t be an afterthought — it needs to become one of your most strategic tools.

The key? Don’t post just to post.

This week, we’re laying out exactly what we’d post if we were managing your content. The goal isn’t to go viral (although some of this might). The goal is to attract buyers and sellers, build trust, and convert followers into clients. Let’s break it down:

1. Seller Content

Why it matters: Most agents want seller leads, but few post content that actually speaks to sellers. The right posts can position you as the go-to listing agent.

What to post this week:

• “We sold their [City] home for $50k over asking. Curious how?”
  Use this post as a mini case study. Share the strategy behind the pricing, staging, timing, or negotiation that led to the over-asking offer.
  

• “Advice I’d follow if I was selling my own home.”
  A great way to build credibility. What would you do differently knowing what you know now?
  

• “The Cheapest Real Estate Agent Might Be the Most Expensive Choice.”
  This one is bold but powerful. It opens the conversation about value, experience, and net proceeds.
  

• “[City, State] Home Prices Over Time: 2020–2025”
  Historical data + a quick visual carousel = major authority. Help sellers understand how much equity they may have gained.
  

2. Skip the Just Listed: Try This Instead

Why it matters: The average “Just Listed” post doesn’t convert anymore. But creative listing content that tells a story? That works.

What to post this week:

• “A Day in the Life as the Owner of This $X Home in [City, State]”
  Humanize the property. Let people imagine themselves living there.
  

• “Buy this [City] home now and you could be settled in time for college football season 🏈”
  Timely, emotionally driven hooks grab attention. Tie your listing to seasonal lifestyle milestones.
  

• “I wouldn’t tell you if I won Powerball… but the first sign would be this home going under contract 😉”
  Use humor and imagination to spark curiosity and shares.
  

• “What a 3,000 SF Home With 4 Bedrooms Will Cost You in Various [City] Neighborhoods”
  This type of carousel is a goldmine for both sellers (who compare value) and buyers (who explore options).
  

3. Buyer Content

Why it matters: Buyers are lurking — even if they’re not actively commenting or liking your posts. The right buyer content builds trust before they reach out.

What to post this week:

• “In 2015, the average cost of a home in [City] was $XXX.”
  Then show what it is now. People love data. Bonus: compare mortgage rates and monthly payments.
  

• “If I could go back, I’d give myself this advice.”
  A vulnerable post like this makes you more relatable and trustworthy.
  

• “Your dream home might not be on Zillow.”
  Educate buyers on what they miss by not working with a pro — off-market listings, strategy, access.
  

• “Reasons why my clients fell in love with this home in [City], [State]”
  Not just a listing. Make it emotional. Paint the picture. People don’t buy houses, they buy lifestyles.

4. Local Content

Why it matters: This content gets shared by locals and noticed by people relocating. It also positions you as the go-to agent who knows the area inside out.

What to post this week:

• “Ranking [City] Months From Worst to Best”
  Fun, personal, slightly opinionated = major engagement. Locals will agree or argue (that’s good!).
  

• “Everyone wants to move to [Big City]… until they visit [Small Town]”
  Highlight hidden gems. Celebrate the suburbs and small towns people overlook.

• “How to Spend Halloween in [City, State]”
  Round up events, trick-or-treat spots, haunted houses, and local favorites.
  

• “[City] Neighborhoods If They Were TV Show Sets”
  Go creative! This can be a reel or carousel — and it builds massive local relatability.
  

5. Reels That Reach (and Convert)

Why it matters: Reels are still one of the fastest ways to grow — but you’ve got to post the right kind. Not just dancing. Not just pointing. Real stories, local hooks, and emotional connection.

What to post this week:

• “Add these to your [City] weekend plans before fall is over.”
  Seasonal urgency + local recs = saves and shares.
  

• “Proof you don’t need a plane ticket to feel like you’re in [Country] — visit [Restaurant] instead.”
  Local business spotlight meets lifestyle envy.
  

• “My [City, State] Betrayal List:”
  Make it funny and real.
  

• “[Major Road] down to 2 lanes again”
  

• “$30 to park at [District]”
  

• “Pastries sold out at [Coffee Shop] by 9:01am”
  

• “The intersection of [Street] and [Street]”
  
  

• “Subtle signs you’re a [City, State] local.”
  Nostalgia + identity + community = a hit.

Final Thoughts: Don’t Just Post. Post With Purpose.

If you want your Instagram to help you actually grow your business, don’t fall into the trap of:

• Only posting listings
  

• Reposting the same templates everyone else is using
  

• Waiting for a new viral trend to hit
  

Instead, map your content like we just did:
✅ 1 Seller-Focused Post
✅ 1 Listing Content with a Twist
✅ 1 Buyer Education Post
✅ 1 Local Personality Post
✅ 1 Reel That Builds Reach

That’s five strategic posts that do the heavy lifting — and work together to get you clients, not just followers.

Want Help Posting Less, But Getting More Out of It?

Hundreds of agents have used Agent Toolkit to simplify their content strategy, stay consistent,.

Because yes, you can have content that grows your business and your weekends back. We’ll show you how.