Realtors: Your Content Won’t Be Great Until You’re Willing to Let It Be “Bad”
Let’s get real for a second—your content will never be amazing if you’re not willing to let it be… kinda bad at first.
You might cringe when hearing that, especially if you like to do things well. Maybe you’ve been holding off posting because you’re still waiting for the perfect lighting, the right gear, the confidence, the template, or the right trending audio. But if you're waiting until everything feels perfect, you're delaying the growth that only comes with reps.
Here’s the truth: just like your open houses, listing presentations, or buyer consultations, your content improves with practice. You don’t become “good on camera” by reading about it. You become good by showing up—awkward, shaky, unrehearsed—and doing it anyway.
Where I Started: The Journey from “Suck” to Success
If you scroll back far enough in my content, you’ll see it: the grainy videos, the way-too-long captions, the awkward camera angles. I flinched a little the first time I watched them again. But I’m not deleting them—because those imperfect posts are proof of the journey.
They were the early reps.
And without them? There would be no six-figure months. No impact. No community. No business built during nap times.
I paid what I lovingly call the “suck tax.”
It’s the price of admission for anyone who wants to grow online.
Embrace the Awkward
When I first said, “Your content will never be great unless you’re willing to kind of suck at first,” I wasn’t trying to be clever. I was being honest.
That line resonated because it is real. You can’t shortcut the uncomfortable middle. You can’t workshop your way around putting your face on camera and having no one watch. You can’t template your way past the fear of judgment.
You just have to post. Again and again and again.
Yes, even if:
Your video flops
Your reel hits 17 views
Your voice sounds weird
You repeat the same clip 100 times (I’ve done it)
You have no idea if it’s working yet
And guess what? That awkward stage is not a failure. It’s a rite of passage.
The Learning Curve Is the Launch Pad
The biggest mistake agents make when building a brand online is thinking they need to “be confident first.”
But confidence doesn’t come before consistency. It’s the result of consistency.
Confidence is earned when you post something that doesn’t perform—and keep going.
It’s earned when you get critical feedback—and post again anyway.
It’s earned when you cringe at your own voice—but hit publish.
The people you follow who seem “so natural” on camera? They all started with videos they don’t show anymore. They all pushed through awkward phases, weird filters, and that dreaded moment of watching yourself talk on screen.
No one skips this. You don’t need to either.
From Naptime to Monetization: The Real Glow-Up
I started creating content during my toddler’s nap time. Not in a studio. Not with a team. Just me, a phone, and whatever time I could carve out between life and client calls.
And over time, that naptime content turned into a full-blown business.
Not because it was perfect, but because it was consistent.
Today, that same content has helped me scale to consistent six-figure monthly revenue—largely recurring. I’ve been able to impact hundreds of real estate agents. And it all started with one imperfect post.
Why This Matters for Realtors
You might be wondering—how does this apply to you?
You’re not trying to be a content creator. You’re trying to close deals.
But here’s the thing: the agents who show up consistently, even when it’s messy, are the ones building trust before the transaction.
They’re the ones becoming familiar faces in their market.
They’re the ones whose name comes to mind when a friend needs a recommendation.
Because showing up consistently—even imperfectly—signals reliability, growth, and realness. It shows that you’re human, and that you’re here to stay.
You Don’t Have to Do It Alone
If all of this sounds good in theory but hard in reality, you’re not the only one. Most agents know they should be posting but feel stuck when it comes to execution.
That’s why we built Agent Toolkit—a content solution made for real estate agents who want to get consistent without reinventing the wheel every week.
You still have to do the reps—but we make it a whole lot easier (and way less awkward).
If you’re ready to embrace the journey from “suck” to success, we’d love to help you get started.