Font Mistakes That Are Killing Your Content
Let’s fix that content! Okay, your content isn’t bad. But if you’re a real estate agent posting on Instagram and wondering why your reach, engagement, or conversions aren’t where you want them to be—we might need to start with something as simple as your font choices.
And don’t worry—you’re a realtor, not a content creator. But here’s the thing:
It’s almost 2026. And online content—especially on platforms like Instagram—is a first impression.
So today’s audit is all about your fonts. Let’s talk about:
Which fonts to stop using (like… now)
Why readability matters more than aesthetics
What fonts to use instead to modernize your brand presence
Why Fonts Matter on Instagram
Instagram is a visual platform. Your audience is scrolling fast—and if your content isn’t instantly easy to read, they’re going to keep scrolling.
No matter how valuable your message is, if your fonts are:
❌ Too small
❌ Too swirly
❌ Too cluttered
…you’ve lost the viewer before you even had a chance to connect.
The Big Mistake: Outdated and Unreadable Fonts
A lot of real estate agents are unknowingly sabotaging their content with poor font choices.
Here are the top issues we see:
1. Fonts That Are Hard to Read
You might love a pretty script font or something that looks “unique,” but if a potential buyer or seller can’t read your text within 2 seconds—it’s a no-go.
Avoid overly cursive, thin, or compact fonts that disappear against background images.
2. Fonts That Look Outdated
Just like wallpaper trends change, so do content aesthetics. Fonts that were trending in 2019 might be making your content feel stale now.
If it looks like something made in Microsoft Word 2005... it’s time for a refresh.
3. Overcompensating with Size
Trying to fix readability by blowing up the font size might actually make your design feel loud and cluttered—especially on Reels and carousels.
Fonts That Work (And Still Feel On-Brand)
Here’s what we recommend instead:
Stick with Crisp, Modern, Sans-Serif Fonts:
These fonts are clean, on-trend, and easy to read—especially on mobile.
Some go-to options:
Montserrat
Poppins
Lato
Raleway
Inter
These are available in most design tools like Canva and work across your carousels, Stories, and Reels.
Pair Fonts Wisely
Use one font for headlines (bolder) and one for body text (lighter or regular weight) to create visual hierarchy and keep it aesthetically pleasing.
Example pairing:
Headline: Montserrat Bold
Body: Lato Regular
Keep Contrast In Mind
Light font on a light background? Not a great combo. Always test your content in both dark mode and light mode before posting.
How This Affects Your Brand
When your content looks clean, modern, and easy to engage with, it communicates something deeper:
“This agent is professional. They’re polished. They care about the details. I want to work with them.”
Whether you're trying to attract high-end sellers, first-time buyers, or out-of-state relocators—your visuals set the tone for the experience people can expect from you.
TL;DR: Fonts = First Impressions
Stop using fonts that are hard to read or look outdated
Use clean, modern fonts like Montserrat or Poppins
Pair fonts strategically and test readability before posting
The better your content looks, the better it performs—and the more buyers and sellers you attract
Agent Toolkit was built for this—giving agents like you the resources, templates, and strategies to grow your business online without hiring a full-blown marketing team.
If you’re ready to start posting like the top 1% of agents (without the guesswork), we’ve got you.