Bye Bye Low Views: Real Estate Content Plan That Works
If you're a real estate agent stuck in "low view jail" and wondering why your Instagram content isn’t converting to leads, you're not alone. Many agents struggle to consistently reach local buyers and sellers in a way that feels authentic and effective. The good news? You don’t need to go viral nationwide—you just need to reach the right local eyes.
We’ve designed this 5-day content strategy specifically for agents like you who want to boost reach, build trust, and convert leads—all while keeping it simple and sustainable. These content prompts are proven to work and have been successfully used by members of The Agent Toolkit to generate showings, inquiries, and engagement without spending a dime on ads.
Let’s break it down day by day.
Monday: Go Local and Get Seen
Goal: Boost local reach and visibility
Post Type: Local Guide or Bucket List
Prompt:
“THE COMPLETE [CITY] FALL BUCKET LIST according to a local. Things to do this season…”
This kind of post doesn’t just attract likes—it reaches people who actually live in your market. A seasonal local bucket list taps into timely interest, gets shared in group chats, and makes your account a go-to for lifestyle inspiration. Pro tip: Use carousel format and tag local businesses for added reach.
Why it works:
Local lifestyle content performs well in the algorithm and builds authority without sounding salesy. It’s perfect for getting discovered by people who didn’t even realize they were following a real estate agent.
Tuesday: Ride the Relocation Wave
Goal: Attract new buyers moving into your area
Post Type: Relocation Reel
Prompt:
“If I was moving to [City, State], here are the 3 neighborhoods I’d consider…”
This is a powerful hook for out-of-towners and even for locals who are thinking about moving but aren’t sure where to start. Highlight what makes each neighborhood special—walkability, school districts, vibe, or proximity to the city center.
Why it works:
This format doesn’t just get views—it gets saves. People planning a move want quick insights, and this kind of video positions you as a local expert with buyer-first perspective.
Wednesday: Spotlight a Listing (and Generate Leads)
Goal: Convert passive viewers into warm leads
Post Type: Listing Reel
Prompt:
“Imagine living in [City] but feeling like you're on vacation every day. That’s this home.”
These types of reels do more than show off a property—they sell a feeling. You don’t need to post every detail like square footage or price; in fact, withholding that info and inviting viewers to DM you for more encourages engagement.
Realtors in The Agent Toolkit community have used these reels to generate multiple showings—even for off-market properties.
Why it works:
You're giving people a reason to reach out, not just scroll past. It’s not about how many views your listing gets—it’s about how many conversations it starts.
Thursday: Build Trust With a Personal Post
Goal: Nurture trust and authority
Post Type: Personal POV or Advice Post
Prompt:
“Advice I'd follow if I was selling my own home… as a real estate agent.”
This kind of post positions you as a true professional without bragging. Share tips like staging advice, choosing the right listing price, or marketing strategies you’d use if the home was your own. Keep it honest and real.
Why it works:
People want to work with someone they trust—not just someone who can quote market stats. A personal, thoughtful post like this sets you apart and builds emotional connection with your audience.
Friday: Go Local Again (With Personality)
Goal: Reach new local followers with viral potential
Post Type: Local POV Reel
Prompt:
“So [Town] looks like this, and yet people seriously think about moving to [Bigger City] instead?”
You can tailor this to contrast your suburb with a big city nearby or even highlight what makes your small town special. Use humor or sarcasm to make it fun and relatable.
Why it works:
This kind of content hits home (literally) and sparks engagement. It makes locals proud of where they live, while also drawing interest from people reconsidering their location. Great for shareability and saves.
Viral Views Are Cool—Clients Are Better
Going viral is fun, but converting views into leads is what actually pays the bills. This 5-day plan balances reach, trust-building, and conversion—three pillars of a well-rounded real estate content strategy.
Start with just one week and track how your views, DMs, and engagement shift. Stay consistent, keep testing, and don’t be afraid to add your personality.
Want to make content creation easier and more strategic?
If you're a real estate agent who wants to stop chasing and start attracting your dream clients, The Agent Toolkit gives you the prompts, strategies, and templates to show up with confidence on social media—week after week.